Britain in Bloom means business

Britain in Bloom is about more than just making places look pretty – the competition also has a real economic value to communities in terms of attracting businesses and visitors to a place. Increasingly, companies are becoming involved in competition entries as they realise how working to improve public spaces and their environment can also have huge benefits for the local economy. Businesses have much to offer their communities - from advice and resources to sponsorship of self-watering containers, baskets and litter bins.

The organisers of Britain in Bloom have highlighted the importance of commercial support by introducing a new category for 2015 Britain for Business Improvement Districts (BiDs).

BiDs are business led partnerships which are created through a ballot process with the aim of delivering services to local businesses, enabling business communities and local authorities to work together to improve their trading environment.

The number of BiDs taking part in the annual competition has increased over recent years as the economic value of having well-maintained streets, attractive public areas and floral displays has become more widely understood. Stephanie Eynon, RHS Community Horticulture Manager, comments 

“Green streets encourage people to linger longer, help to bond communities together and reduce anti-social behaviour, all conditions which help businesses to thrive.”

Three BIDs have made the list of UK finalists for 2015. These are Melton Mowbray, London Bridge and Experience Guildford. The judges will tour the districts in July/August and results will be announced at the national awards ceremony in October.